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Security Guards: How They Contribute to Customer Service

customer service, loss protection

Do security guards provide excellent customer service?

For the longest time, the idea of hiring a security guard has strictly and solely been associated with the purpose of simply getting additional reinforcement for high-value personalities or packed events. Although it may definitely be true that these professionals are a clear-cut solution when it comes to maintaining safety. The truth is, that they’re well-rounded more than they are one-dimensional. 

Among all the different purposes that security guards can fulfill, however, there’s one particular function that they carry out especially well which more people should be aware of: The ability to provide high-quality customer service.

Why security guards are a solution well worth considering for better customer service

Although they may seem like polar opposites at first, the aspect of providing top-notch customer service is far more interlinked than you may expect.

When you look at the bigger picture, you’ll most likely understand the connection between these two concepts after realizing that guests in an event interact with security guards quite frequently. From the quick safety frisk at the entrance to seeking directions, attendants interact with an event’s security personnel far more often than most organizers expect!

To best understand exactly why you should start hiring top-quality security guards for more than mere safekeeping, here are a few ways they can help you improve your customer service:

 

They’re a great way to improve your brand’s relationship with its customers


What most managers or business owners fail to realize when understanding the relationship their brand has with its customers is that security guards play a crucial role in the process as well!

Customers today, for the most part, base a significant amount of the way they feel towards a particular brand on the quality of the experience they’ve had with an establishment’s guards. By taking the time to fine-tune your hiring process and making sure that you have a set of guards that converse, welcome, and protect, can help form stronger customer relationships in no time!


They can significantly improve the quality of the customer service you provide

 

As the first line of interaction that your business or event has with its customers, the security guards who you have on-call are responsible for another function aside from enforcing safety: helping customers or attendants with whatever they need.

While you may try to do anything and everything to cut out potential problem points in a customer’s experience, they’ll most likely still have a few concerns or requests that need to be addressed. That is where your guards come in. With the help of a trained set of security guards, such as the professionals here at Silbar Security, you can increase the amount of help and the quality of customer service you provide in your store or event!


They’ll be able to further amplify the impact of your brand if you let them


If you’ve been meaning to build your business’s brand on the idea of being helpful and approachable, then there’s no better way to uphold this goal than with trained security guards. When you have professionals who are trained to provide quality service and interactivity that falls in line with the image you want to achieve, customers will associate the style of service they get with your brand image, resulting in a reinforced reputation that goes a long way!


Conclusion

Beyond the purpose of protection, security guards can do wonders for your business’s customer service quality in more ways than you’d expect. By taking the time to hire the right professionals for the job and get familiar with the different ways you can maximize their talents and services, you can give your customers top-quality service without doing anything drastic! 

We’re a security specialist that provides security officers, event staff, and vehicle patrol services for businesses, events, and personalities all around the US. Give us a call today to learn more about how we can best fulfill your company’s security-related needs!

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